{"product_id":"purple-toning-shampoo-viori-sbs","title":"Purple Toning Shampoo | Viori | SBS","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eTransform dull hair into vibrant locks with Viori Purple Toning Shampoo. This powerful formula brightens and tones, leaving you with luscious, eye-catching hair. Say goodbye to lackluster locks and hello to head-turning beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"box-sizing: border-box; color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003cspan style=\"box-sizing: border-box;\"\u003ePerfect For:\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong style=\"box-sizing: border-box; font-weight: var(--font-body-bold-weight);\"\u003e\u003cbr\u003e* Neutralizing brassy and yellow undertones in blonde and gray hair.\u2028\u003cbr\u003e* Eco-conscious shoppers seeking a plastic-free, sustainable alternative to liquid shampoos.\u2028\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box; color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong style=\"box-sizing: border-box; font-weight: var(--font-body-bold-weight);\"\u003e\u003cbr\u003e* Tones \u0026amp; Brightens - Neutralizes brassiness to enhance the vibrancy of blonde and gray hair.\u2028\u003cbr\u003e* Cleanses \u0026amp; Hydrates - Gently removes impurities while moisturizing and nourishing hair.\u2028\u003cbr\u003e* Strengthens \u0026amp; Repairs - Fortifies strands, improves manageability, and adds shine.\u2028\u003cbr\u003e* Calming Lavender Aroma - Provides a soothing, spa-like experience.\u2028\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eEco-Friendly \u0026amp; Sustainable Beauty You Can Trust\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong style=\"box-sizing: border-box; font-weight: var(--font-body-bold-weight);\"\u003e\u003cbr\u003e* Free of Sulfates, Parabens, and Phthalates - Gentle on hair and scalp.\u2028\u003cbr\u003e* pH Balanced \u0026amp; 100% Vegan - Suitable for all hair types.\u2028\u003cbr\u003e* Plastic-Free \u0026amp; Eco-Friendly - Sustainable packaging to protect the planet.\u2028\u003cbr\u003e* Cruelty-Free \u0026amp; Ethically Sourced - Beauty you can feel good about.\u2028\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"box-sizing: border-box;\"\u003ePowerful Natural Ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong style=\"box-sizing: border-box; font-weight: var(--font-body-bold-weight);\"\u003e\u003cbr\u003e* Sweet Potato Powder - Naturally tones and neutralizes brassy hues.\u2028\u003cbr\u003e* Longsheng Rice Water - Strengthens and rejuvenates hair while boosting volume and shine.\u2028\u003cbr\u003e* Nourishing Oils \u0026amp; Butters - Deeply hydrate and condition for soft, healthy locks.\u2028\u003cbr\u003e\u003cbr\u003e\u2028Tone, Cleanse, and Revitalize Your Hair\u2028Inspired by the beauty rituals of the Red Yao women, our Lavender Purple Toning Shampoo Bar combines Longsheng Rice Water and naturally derived pigments to enhance color, restore softness, and add shine. \u003cbr\u003e\u003cbr\u003eThis luxurious bar cleanses and tones hair while providing a calming lavender fragrance.\u003cbr\u003e \u003cbr\u003eExperience Radiant, Balanced Hair—Naturally.\u003cbr\u003e\u2028\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eIngredients:\u2028\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong style=\"box-sizing: border-box; font-weight: var(--font-body-bold-weight);\"\u003e\u003cbr\u003eSodium Cocoyl Isethionate, Hydrogenated Coconut Acid, Behentrimonium Methosulfate, Cetearyl Alcohol, Theobroma Cacao Seed Butter*, Dioscorea Alata Root Powder, Oryza Sativa (Rice) Seed Ferment Filtrate, Sodium Isethionate, Water\/Aqua\/Eau, Glycerin, Cetyl Alcohol, Sodium Lactate, Fragrance\/Parfum, Butyrospermum Parkii Butter*, Simmondsia Chinensis Seed Wax, Saccharomyces Ferment, Butylene Glycol, Stearic Acid, Oryza Sativa Powder, Polyquaternium-10, Bambusa Vulgaris Leaf Extract, Brassica Oleracea Italica Seed Oil, Oryza Sativa Bran Oil, Calcium Pantothenate, Inositol, Jojoba Esters, Maltodextrin, Arginine, Aspergillus Ferment, Caesalpinia Spinosa Fruit Extract, Helianthus Annuus (Sunflower) Sprout Extract, Hydrolyzed Vegetable Protein, Tocopheryl Acetate, Lavandula Angustifolia Oil, Leuconostoc\/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Juice, Alteromonas Ferment Extract, Leuconostoc\/Radish Root Ferment Filtrate, Leuconostoc\/Radish Root Ferment Lysate Filtrate\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Viori","offers":[{"title":"Default Title","offer_id":51587672670439,"sku":"P-0015-SBS","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5618\/0455\/files\/Purple_Shampoo_0.jpg?v=1766741969","url":"https:\/\/backwoodsmarket.com\/products\/purple-toning-shampoo-viori-sbs","provider":"Backwoods Market","version":"1.0","type":"link"}