{"product_id":"auburn-red-organic-hair-color","title":"Auburn Red - Organic Hair Color","description":"\u003ch3\u003eAuburn Red\u003c\/h3\u003e\n\u003ch4\u003e\u003cb\u003eColour Me Organic Premium\u003c\/b\u003e\u003c\/h4\u003e\n\u003ch4\u003eCertified Organic Hair Colour Powder · 3.5oz\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eThe red henna gives on its own.\u003c\/b\u003e Six organic herbs, and this is the only shade we make where henna comes first on the ingredient list. There is no manjistha in it either — nothing else in the pouch is making red.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDay one will look wrong.\u003c\/b\u003e After a faint green cast at the rinse, this shade goes bright orange for a day — much brighter than the auburn you ordered. It deepens and cools over days two and three. Don't judge it on the first evening.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHair darker than Auburn Red will not take it.\u003c\/b\u003e We have tested it. Plant colour adds and never lifts, so dark melanin stays underneath and wins. This shade is for light to medium brown, blonde or greying hair.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNew to plant colour?\u003c\/b\u003e \u003ca href=\"https:\/\/radicousa.com\/pages\/love-auburn-red\"\u003eRead the full Auburn Red page →\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4\u003eWhat \"100% organic\" means here\u003c\/h4\u003e\n\u003cp\u003eNot 99%, not 99.9% — every herb in the pouch is certified organic, and there is no base powder or carrier underneath them. Each shade is vacuum-sealed to slow oxidation before you open it, and shipped by air from our production facility in India so newer stock reaches you.\u003c\/p\u003e\n\u003ch4\u003eEmbrace the Timeless Beauty of Auburn Red\u003c\/h4\u003e\n\u003cp\u003eAuburn Red sits between red and brown — deep enough to read as natural, warm enough to catch the light. Indoors it reads as a grounded auburn; in daylight the copper comes forward. Because plant pigment layers over the colour you already have instead of replacing it, your own variation stays underneath, which is why it shifts between rooms rather than returning one flat tone.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/Auburn_Red_e11f90a1-e0f8-4f15-a227-88999458fbd4_240x240.png?v=1771786478\" alt=\"Auburn Red on long hair, photographed in natural light\" width=\"240\" height=\"240\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/radico_06_auburn_red_160x160.png?v=1662699437\" alt=\"Auburn Red hair colour swatch showing warm red-copper\" width=\"160\" height=\"160\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHow it differs from chemical colour\u003c\/h4\u003e\n\u003cp\u003eRed is the colour a bottle loses fastest. Red pigment molecules are the smallest and least light-stable of the lot — and once the cuticle has been lifted to put them in, it never closes back the way it was. That leaves an open route out, which is why a chemical red gets redone more often than any other shade.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNothing is opened to put this colour there.\u003c\/b\u003e Lawsone forms a covalent bond with keratin in the outer layers, so it wears as the hair wears rather than rinsing out. That's the whole trade: it costs you the option of going lighter, and saves you everything that comes with it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePowder-based organic colour for men and women\u003c\/li\u003e\n\u003cli\u003eCertified organic by ECOCERT\u003c\/li\u003e\n\u003cli\u003eNo peroxide, ammonia, PPD, parabens or synthetic pigment\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWorks on light to medium brown, blonde or greying hair\u003c\/b\u003e — it will not show on hair darker than this shade\u003c\/li\u003e\n\u003cli\u003eColours grey most vividly of all; on darker hair that reads as highlights\u003c\/li\u003e\n\u003cli\u003eAt-home application, no developer to mix\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eNot suitable for anyone with a known indigo or plant-dye allergy — patch test first\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat to expect over three days\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eRight after rinsing\u003c\/b\u003e — a faint green cast over the warmth. That's the indigo before it has met the air. Temporary.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFirst 12 to 24 hours\u003c\/b\u003e — the green clears and it goes bright orange, much brighter than the finished shade. This is the stage that worries people, and it is normal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDays two and three\u003c\/b\u003e — deepens and cools into auburn. \u003cb\u003eJudge your colour here.\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDo not blow-dry.\u003c\/b\u003e Not while the paste is on, and not for the first 24 hours after rinsing. Dry the paste and nothing transfers; dry the hair afterwards and the colour stalls at that raw day-one orange. Shower cap while it processes, air-dry after.\u003c\/p\u003e\n\u003ch4\u003eAuburn Red or Copper Brown?\u003c\/h4\u003e\n\u003cp\u003eBoth are red-brown, and the difference is which way they lean. \u003cb\u003eAuburn Red runs deeper and truer red\u003c\/b\u003e, with less gold in it. \u003cb\u003eCopper Brown runs orange-gold\u003c\/b\u003e — the warmer, brighter of the two, and the one that shows more on darker hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAUBURN RED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/Auburn_Red_e11f90a1-e0f8-4f15-a227-88999458fbd4_240x240.png?v=1771786478\" alt=\"Auburn Red shown on a hair model\" width=\"240\" height=\"240\" loading=\"lazy\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOPPER BROWN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/Hair_model_05_Copper_Brown_240x240.png?v=1771867741\" alt=\"Copper Brown shown on a hair model for comparison\" width=\"240\" height=\"240\" loading=\"lazy\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003ch4\u003eUSER POST GALLERY\u003c\/h4\u003e\n\u003cp\u003eCustomer and salon photos, in their own lighting — not shot by us and not retouched. \u003cb\u003eEvery one is on light to medium brown, blonde or greying hair\u003c\/b\u003e, because that is where this shade shows.\u003c\/p\u003e\n\u003cp\u003e📸 @hiljaekokampaamo — \u003cb\u003eSalon\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/Auburn_p_hiljaekokamamo.jpg?v=1785014192\" title=\"Auburn Red salon result\" rel=\"noopener\" target=\"_blank\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/Auburn_p_hiljaekokamamo.jpg?v=1785014192\" alt=\"Auburn Red applied in a salon, shown on long hair\" width=\"240\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e📸 @ecobeautyhair — \u003cb\u003eSalon\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/Auburn_p_ecobeautyhair.jpg?v=1785014209\" title=\"Auburn Red salon result\" rel=\"noopener\" target=\"_blank\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/Auburn_p_ecobeautyhair.jpg?v=1785014209\" alt=\"Auburn Red applied in a salon, copper catching the light\" width=\"240\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e📸 @hexelinahair\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_hexelinahair.png?v=1785014234\" title=\"Auburn Red customer result\" rel=\"noopener\" target=\"_blank\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_hexelinahair.png?v=1785014234\" alt=\"Auburn Red on long hair, photographed in natural light\" width=\"240\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e📸 @ma_boutique_henne — \u003cb\u003eStocks Radico\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_ma_boutique_henne.png?v=1785014259\" title=\"Auburn Red result\" rel=\"noopener\" target=\"_blank\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_ma_boutique_henne.png?v=1785014259\" alt=\"Auburn Red shown on mid-length hair\" width=\"240\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e📸 @ompuntorppa\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_ompuntorppa.jpg?v=1785014280\" title=\"Auburn Red customer result\" rel=\"noopener\" target=\"_blank\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_ompuntorppa.jpg?v=1785014280\" alt=\"Auburn Red on long hair, photographed indoors\" width=\"240\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e📸 @katjasoiramo\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_katjasoiramo.png?v=1785014301\" title=\"Auburn Red customer result\" rel=\"noopener\" target=\"_blank\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/auburn_red_p_katjasoiramo.png?v=1785014301\" alt=\"Auburn Red shown from the back, red-copper visible in daylight\" width=\"240\" loading=\"lazy\" style=\"margin-bottom: 16px; float: none;\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ci\u003eThere is no version of these photos on dark brown or black hair — we tested it, and the red doesn't show. Within lighter hair, depth still shifts with your starting colour, grey percentage, porosity and processing time.\u003c\/i\u003e\u003c\/p\u003e\n\u003ch4\u003eAuburn Red on different skin tones\u003c\/h4\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/radico_21_auburn_red_skintone3_160x160.png?v=1662449640\" alt=\"Auburn Red Organic Hair Color. Light Skin Tone.\" style=\"float: none;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/radico_21_auburn_red_skintone2_160x160.png?v=1662449532\" alt=\"Auburn Red Organic Hair Color. Medium Skin Tone.\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0516\/5547\/5353\/files\/radico_21_auburn_red_skintone1_160x160.png?v=1662449480\" alt=\"Auburn Red Organic Hair Color. Dark Skin Tone.\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003c\/div\u003e\n\u003ch4\u003eWhat's in the kit\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic hair colour powder 3.5oz ×1 — up to 3 applications on short hair\u003c\/li\u003e\n\u003cli\u003eResealable outer pouch ×1\u003c\/li\u003e\n\u003cli\u003eInstruction manual ×1\u003c\/li\u003e\n\u003cli\u003eHair colour brush ×1\u003c\/li\u003e\n\u003cli\u003eClear shower cap ×1\u003c\/li\u003e\n\u003cli\u003eDisposable gloves ×1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePortion the powder by hair length:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e1.1oz\u003c\/b\u003e (one-third) — short hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e2.2oz\u003c\/b\u003e (one-half) — shoulder-length hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e3.5oz\u003c\/b\u003e (full pouch) — waist-length hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIf it doesn't work on your hair, tell us\u003c\/h4\u003e\n\u003cp\u003eDay one looks alarming enough that people sometimes give up before the colour lands, so give it three days first. \u003cb\u003eFirst-time customers who don't get the result they expected can have a different shade sent free, or a full refund on the colour.\u003c\/b\u003e \u003ca href=\"https:\/\/radicousa.com\/pages\/first-time-customer-assurance-form\"\u003eHow the assurance works →\u003c\/a\u003e\u003c\/p\u003e","brand":"Radico USA","offers":[{"title":"Default Title","offer_id":52619640373479,"sku":"697560611601","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5618\/0455\/files\/auburn_red_package_centered.png?v=1789152024","url":"https:\/\/backwoodsmarket.com\/products\/auburn-red-organic-hair-color","provider":"Backwoods Market","version":"1.0","type":"link"}